Meet the Team – We had a coffee and chat with Claire Winterflood, Communications and PR lead

by Claire Winterflood

What is your background?

My working life began on a secretarial scheme at Taylor Woodrow (TW) where I was placed in their ‘publicity’ department – there were 22 of us at that time, including two full time photographers!  Over a 19-year career with TW, I covered every PR discipline in their corporate communications.  I moved office several times, including a spell in California, worked with several different Chairmen, and ended my career there as a Corporate Communications Manager.  TW was a fantastic training ground and this experience undoubtedly helped me when I setup as a freelancer 20 years ago.  My business today includes many clients from the housing/construction sector due to my knowledge and experience in this area. 

What does a typical working day look like?

Always with the Inbox and I do love a list!  One phone call can change my whole day quite easily, but I’ve always thrived on the variety of what I do.

What are the values that drive you?

You get out what you put in!  To do a good hard day’s work and deliver my client’s brief in the best way possible.  I’m also fiercely loyal – I like to think that my clients know that I’ll always get the job done. 

What do you most enjoy about your role?

The variety – from planting trees with schoolchildren, managing a charity event, meeting the Mayor or chairing a planning consultation!  No two days are ever the same……

What do you enjoy doing when you are not working?

I sing in a covers band – doing gigs for charity and I’ve danced for a very long time.  Ideally I’d be on stage!  I love to spend time at our ‘renovation project’ in France!  Always enjoy, no matter the result, seeing Watford FC at Vicarage Road.

Tell us a little-known fact about you?

I once sang at 11 Downing Street with Sir Cliff Richard at an ‘officially organised’ children’s Christmas event! 

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